4 Tips for Designing Business Posters

Posters provide companies a flexible option to reach their audience and boost their presence. Professional printers utilize creative marketing and poster printing principles to develop designs that help you achieve your marketing goals. Here are four tips for designing business posters:

1. Develop an Eye-Catching Design

Your business poster should stand out from the competition with sleek paper, a pop of color, and a clear message. Employ a poster printing business that can aid you in the design process and offer a variety of printing styles and finishes to emphasize your message. Here are some things to keep in mind when designing your poster:

• Use top-grade paper: A high-quality document portrays your business’s dedication to excellence in all operations. Select top-grade paper with pristine finishes, like a glossy overlay, that draws attention to your detail-oriented design.
• Include contrasting components: When the colors contrast, a poster is more likely to catch the attention of your target audience. Combine bold and subtle colors, different font sizes, and unique forms to create a pleasing contrast.
• Compose a visual structure: A visual hierarchy directs the target audience’s interpretation of the poster. Use large fonts and bold colors for the most valuable content to encourage an audience to notice it first.
• Encourage creativity: If your company has an iconic color scheme or theme, use it in novel ways. A unique form or interactive feature might draw attention and distinguish your poster from others in the area. Creativity should support the message instead of overpowering it.  

2. Design With Your Target Audience and Location in Mind

While a billboard at a corporate office might need a more sophisticated, understated style, one on a college campus could benefit from a colorful, contemporary look. An older audience may prefer simplicity and clarity, while a younger audience might value vibrant graphics and unusual layouts. Connect with your intended audience by developing a design that they find timely and relevant.

3. Keep Your Message Clear

Develop a clear marketing message to promote your company through poster design. Messages that are short and bold often have a strong impact. When drafting your poster’s message:

Include a Call-to-Action

A call-to-action gives viewers a clear next step, whether visiting a website, attending an event, or calling for more information. The call-to-action should stand out, perhaps through a contrasting color or a unique font, to make it easy for viewers to know what to do after viewing the poster. Simple phrases like “Learn More” or “Join Us” can add purpose and urgency to the design.

Match the Poster to Your CompaCompany’sctives

Your poster’s messaging should reflect your company’s goals. If you aim to promote a product, short statements about the product’s design or benefits may appeal to potential customers. To emphasize your brand, display your company’s logo and details like a phone number or website.

Make It Readable from a Distance

To capture the interest of your target audience, make the poster readable from a distance. Condense information to reduce the quantity of text and use larger fonts to highlight the primary message. Avoid complicated fonts that are difficult to read from a distance of several feet.  

4. Make Scalability Adjustments

Many companies utilize a single poster design across a variety of marketing channels. You may distribute many copies by hand, attach larger posters to public notice boards, or create banners or billboards. Outline the poster’s elements to be easily scalable across multiple printing sizes. Details that are easy to translate regardless of size eliminate the need to rework the poster at each scale.

Hire Poster Printing Services

Poster printing services are experienced in poster design and development and can recommend papers, colors, and message styles to match your company’s needs and goals. Ask about unique finishes, specialized die cuts, and printing options to create a poster that stands apart from your competition. Contact a printing service today to develop posters for your marketing needs.